Beating bowel cancer together

Our #GetOnARoll campaign is calling on supermarkets across the country to put bowel cancer symptoms on their own brand loo roll – where people need to see them most.

Tweet your supermarket

Right now, almost half of adults in the UK can't name a single symptom of bowel cancer, despite it being the fourth most common cancer. Knowing the symptoms, and acting on them, means that bowel cancer can be diagnosed earlier when it is more treatable and curable. But fewer than 40% of people are diagnosed at the earliest stages. We can change this and ultimately save more lives.

Changes in bowel habit and blood in your poo are two bowel cancer symptoms that happen while you're on the toilet. Seeing the symptoms on loo roll packaging should prompt you to check your poo every time you pick up a pack so you can act early, visit your GP quickly and get an earlier diagnosis. It could save your life.

Campaign updates

  • Thursday 26 May 2022: We partner with M&S to add the symptoms of bowel cancer on all their own brand loo roll
  • Thursday 16 June 2022: Our #GetOnARoll campaign is launched, calling on people to ask their supermarkets to follow the lead of M&S and add the symptoms of bowel cancer on their own loo roll packaging
  • Tuesday 21 June 2022: Andrex join our #GetOnARoll campaign and commit to adding the symptoms of bowel cancer to their full range of loo roll packaging
  • Wednesday 22 June 2022: Aldi joins our #GetOnARoll campaign and commits to include the symptoms of bowel cancer, together with a QR code for customers to find out more, on over 70 million packs of loo rolls every year
  • Thursday 23 June 2022: Morrisons joins #GetOnARoll, which will see signs and symptoms of bowel cancer added to its own brand toilet roll packaging

  • Friday 24 June 2022: Waitrose joins our #GetOnARoll campaign – they will be updating packaging and information available to customers in order to raise awareness of bowel cancer symptoms
  • Friday 24 June 2022: Asda joins #GetOnARoll and commits to featuring symptoms of bowel cancer on all ranges of own-brand toilet tissue packs from the Autumn, and on posters in toilets in their offices. Before the partnership packs go on sale, Asda will be placing symptoms posters on store shelves to drive awareness

Contact your supermarket

How M&S kicked this campaign into action

We're delighted to have partnered with leading British retailer Marks and Spencer to raise awareness of the disease and its symptoms among the store's 30 million customers. The partnership will see the charity's logo and symptoms infographic on packs across M&S' entire loo roll range from September. Customers will be able to scan a QR code taking them through to the Bowel Cancer UK website to find out more. M&S is also introducing new signage about bowel cancer symptoms in-store and across support centre toilets from next month.

The idea originated from M&S employee Cara Hoofe, a supporter of ours who was diagnosed with bowel cancer in 2016. She submitted the idea via the retailer's CEO suggestion scheme, Straight to Stuart. Stuart Machin, CEO at M&S, has asked all retailers to join them. The more people we reach, the more lives we can potentially save.

I was diagnosed with stage 4 bowel cancer in 2016. I work for Marks and Spencer and recently submitted the idea of putting bowel cancer symptoms on all M&S loo roll packaging via our CEO suggestion scheme, Straight to Stuart. This has quickly become a reality, and I’m so happy they are putting my proposal into action – I'm hoping other companies will join us. Early detection is so important and my main message to people is don’t feel embarrassed, speak to your doctor and get things checked out. Cara, Bowel Cancer UK supporter

M&S employee and Bowel Cancer UK supporter Cara Hoofe

Get involved

As a customer you hold the power and supermarkets will listen. Join us and tweet your supermarket today, asking them to get involved and raise awareness by adding the symptoms of bowel cancer to their own loo roll packaging today.

Tweet your supermarket today


Not on Twitter? Not to worry, you can still get involved.

Do you work for any of the following supermarkets?

  • Co-op, Lidl, Sainsbury's

If so, you can support our campaign by asking your employer to raise vital awareness of bowel cancer. Or you can share our campaign with someone who does and ask them to get in touch with us.

Ask your employer


Together we can make this happen. Let's #GetOnARoll

Further information

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