Aldi joins our #GetOnARoll campaign

We're delighted to announce another new partnership as a part of our #GetOnARoll campaign with supermarket Aldi. As a part of our campaign, Aldi has committed to add signs and symptoms of bowel cancer to all its packs of own brand toilet roll.

Bowel cancer is the UK's fourth most common cancer and the second biggest cancer killer. Yet almost half of adults around the UK couldn't name a single symptom of bowel cancer in a recent survey. Red flag symptoms include changes in bowel habit and bleeding from your bottom and/or blood in your poo, which can all be noticed while people are on the toilet.

Aldi has teamed up with our charity to include the potentially life-saving information, together with a QR code for customers to find out more, on over 70 million packs of toilet rolls every year.

Julie Ashfield, Managing Director of Buying, at Aldi, said: "It's shocking to learn that almost half of all adults in the UK cannot name a single symptom of bowel cancer. When we heard how powerful it could be to simply print the signs and symptoms on loo roll packaging – so they are there when people most need to see them – we were really keen to get involved.

"Spotting signs early is so important, so anything we can do to raise awareness of what people should look out for, and signpost them to Bowel Cancer UK to find out more, is crucial.

"We're delighted to be the first retailer to announce we're getting on board since the launch of the #GetOnARoll campaign and we're calling on all other retailers and loo roll brands to follow suit."

Genevieve Edwards, Chief Executive of Bowel Cancer UK, said: "We're delighted to partner with Aldi to raise vital awareness of bowel cancer symptoms with people all over the country. It's the UK's fourth most common cancer, with someone diagnosed with the disease every 15 minutes in the UK. 

"Bowel cancer is treatable and curable especially if diagnosed early, but 60% of people are diagnosed at later stages when it is much more difficult to treat. Part of the problem is low awareness of the red flag symptoms of bowel cancer that should prompt people to contact their GP.

"It's such a simple idea to share this vital information on loo roll packaging. It could help us reach millions more people every year, and will undoubtedly help save lives. We want to thank Aldi for taking this step and encourage all other retailers to follow suit."

Aldi joins M&S and Andrex as the latest partner in our #GetOnARoll campaign which calls for supermarkets to print the symptoms of bowel cancer on their loo roll packaging and help raise vital awareness of the key signs of disease.

• Learn more about the symptoms of bowel cancer
• Read about our #GetOnARoll campaign