Our partnership with Andrex®
We've partnered with Andrex® to help people to talk about their toilet habits and reduce any embarrassment
We started working with Andrex® in June 2022 as part of our #GetOnARoll campaign, which saw information about bowel cancer symptoms placed on their loo roll packaging.
In March 2024 we launched an expanded three-year partnership alongside Andrex’s new ‘Get Comfortable’ brand. As part of this new commitment, the UK’s leading toilet roll brand pledged over £2.3 million to support our work, alongside our continued presence on pack.
Most recently, in July 2025, we partnered for Andrex®’s ‘Look Back and Track’ campaign. We wanted to encourage the nation to track their poo, get to know what’s normal for them and be aware of potential red-flag symptoms. You can find out more below.
Our mission
Our joint mission is to get every person in the UK to have a healthier relationship with going to the toilet and poo. We want to start a conversation about bowel health, so everyone knows what’s normal for them, and everyone has the confidence to go and see their GP if something isn’t right. That way more people can be diagnosed earlier, when bowel cancer is easier to treat.
Andrex®’s ‘Look Back and Track’ campaign
In July 2025, we launched the next phase of our incredible partnership, encouraging everyone to ‘Look Back and Track’.
We track our steps, our heart rate, even our sleep, but one in four of us* still don’t check our poo. Together with Andrex®, we set out to change this, encouraging people to seek help if something's not right.
Our campaign was visible across out-of-home sites, video-on-demand, social media, supermarkets, festivals and more. You can take a look at an example here!
* Opinium research conducted for Andrex® and Bowel Cancer UK. Titled Look Back & Track, dated 23 May - 27 May 2025. A nationally-representative sample of 2,000 UK adults was selected to ensure a representative distribution across key demographic factors such as age, gender, region, and socio-economic status.
Back in 2024
To launch our partnership, and the original #GetComfortable campaign, we joined forces with legendary reality TV show, ITV’s Celebrity Big Brother. Our co-branded TV and video-on-demand adverts featured Sharon Osbourne, and other familiar faces, sitting on a chair made of Andrex® toilet paper in the show’s iconic Diary Room talking about toilet habits.
Read more about our partnership launch moment on 2024’s Celebrity Big Brother.
Pictured above: The chair made of Andrex® toilet paper which featured in the launch. Photo credit: Brendan Foster Photography.
On screens across the UK
We featured on Andrex®’s new advert, shown across the UK including at London’s world-famous Piccadilly Lights. The advert showed a young girl proudly showing off her poo to her loving grandad with the tag line: “Born Unembarrassed. Stay Unembarrassed.”
How you can help
- Donate to support our work
- Find out about the symptoms of bowel cancer
- Become a corporate partner
If your company is interested in working with us, our team would love to hear from you on [email protected].
Matt has shared why he thinks this message is so important