Amazon’s own brand 'by Amazon' joins our #GetOnARoll campaign

We're delighted to announce Amazon is the latest retailer to join our award-winning #GetOnARoll partnership. As a part of our campaign, their own brand 'by Amazon' has committed to add the symptoms of bowel cancer on its toilet roll product and purchase pages.

#GetOnARoll is our award-winning campaign working with supermarkets, retailers and brands to print bowel cancer symptoms on toilet roll packaging.

Bowel cancer is the UK's fourth most common cancer with someone diagnosed with the disease every 12 minutes. Yet a third of adults around the UK couldn't name a single red flag symptom. These include bleeding from your bottom, blood in your poo, or a change in your pooing habits, which can all be noticed while people are on the toilet.

Genevieve Edwards, Chief Executive of Bowel Cancer UK, said: "Our #GetOnARoll campaign continues to grow and evolve and it’s so exciting to continue to welcome new partners. As a brand of one of the UK’s most recognisable retailers, By Amazon has an ability to reach thousands of households every day, and we’re thrilled they have joined us to raise vital awareness of bowel cancer with people all over the country.

“By adding bowel cancer symptoms to its own-brand toilet roll packaging and online purchase pages, By Amazon is using its scale and innovation to help us share potentially life-saving information in a simple but powerful way.”

By Amazon joins M&S, Andrex, Asda, B&M, Co-op, Lidl, Morrisons, Ocado, Sainsbury’s and Waitrose, as the latest partner in our #GetOnARoll campaign.

• Learn more about our #GetOnARoll partnership
• Knowing the symptoms is important to help spot bowel cancer earlier