We’re still on a roll: Lidl joins #GetOnARoll as we mark the campaign’s two-year anniversary
Sunday 14 July 2024
As #GetOnARoll hits its two-year anniversary, we’re delighted to announce that Lidl has joined the campaign to help raise awareness of bowel cancer.
The supermarket chain is the fastest growing bricks and mortar supermarket in Britain. As part of #GetOnARoll it will be printing the symptoms of bowel cancer across its own-brand loo rolls to raise awareness of bowel cancer symptoms and we couldn’t be more thrilled.
The news comes as our groundbreaking campaign turns two years old. #GetOnARoll was sparked in the summer of 2022, when Marks & Spencer (M&S) employee and bowel cancer patient advocate Cara Hoofe pitched her idea of putting bowel cancer symptoms on M&S own brand toilet roll packaging to CEO Stuart Machin, via an employee suggestion scheme.
M&S understood the importance of spreading symptoms awareness far and wide. Together we used the launch of the partnership to ask supporters and the public to call on other supermarkets to follow M&S's lead and #GetOnARoll.
Since then, we’ve teamed up with some of the UK’s leading supermarkets to put lifesaving symptom awareness information in bathrooms across the country, where people might experience red flag symptoms like blood in their poo. Partners now include Aldi, Asda, B&M, Co-op, Lidl, M&S, Morrisons, Ocado, Sainsbury's, Waitrose and Andrex®.
The campaign also won Charitable Campaign of the Year at the Communique Awards 2023. And we were named Corporate National Partnership of the Year with a Retailer at the Charity Times Awards 2023.
Genevieve Edwards, Chief Executive at Bowel Cancer UK, says: “It’s been two years since the launch of our award-winning #GetOnARoll campaign and I’m delighted to say that with the continued support of our partners and the wonderful news that Lidl has joined us, we’re well and truly still on a roll!
“Every 15 minutes someone is diagnosed with bowel cancer in the UK, that's nearly 43,000 people every year. This brilliant partnership with Lidl will help raise vital awareness of bowel cancer symptoms amongst millions of people across the UK and will help save lives from the disease.”
Georgina Hall, Head of Corporate Affairs at Lidl GB, said: “With bowel cancer the fourth most common cancer in the UK, it’s vital for more people to know its symptoms and where to seek advice. That’s why we’re so proud to join the #GetOnARoll campaign and play a part in raising awareness. By printing bowel cancer symptoms on our Floralys loo roll packaging, we’ll be putting life-changing information directly into thousands of homes every day."
- Lidl will also signpost to the Marie Keating Foundation on their loo roll packaging to cover support in Ireland
- Find out more about our award-winning #GetOnARoll campaign
- Interested in partnering with us? We’d love to hear from you
